Rumors surrounding the death of the agency of record (AOR) model are greatly exaggerated.
Shoppers are bombarded by an ever-growing assortment of brands and messages that causes confusion and anxiety. Variety isn’t necessarily the spice of life when it comes to grocery shopping.
Nobody likes to be ignored. Remember Glenn Close in “Fatal Attraction”? So why do advertisers ignore boomers to focus on the “it” demos: millennials and Gen Z?
One thing all members of Generation Z have in common: None has lived in a world without the internet or mobile phones. Given that they expect ready access to the web via the machines in their pockets, you might think that Gen Z is poised to turbo-charge e-commerce.
Propac is honored to be featured in the Path to Purchase Institute‘s Who’s Who in Shopper Marketing report of agencies whose work is pushing the discipline of the industry to new heights.
Charles Daigle first connected with Dallas-based agency Promotional Resources in the 1980s when it was a small shop working with the food service industry. The agency transitioned into traditional retail and changed its name to Promotional Packaging in 1991. When other partners left, Daigle remained and today he is the CEO and founder of the 90-employee Propac Agency.
The top marketing agencies quarterly report evaluates more than 3,200 marketing agencies based on Agency Spotter’s proprietary research methodology. This report takes a looks at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word of mouth marketing, events, direct marketing, Search (SEO and SEM), and marketing automation
Retailers, like most humans, have short attention spans and are easily distracted when the next big thing, especially in technology, comes along.
Shiny-object syndrome can lead to a retailer’s demise.
Collaboration is key to our agency. Rarely is a project completed by a person working in a silo. Each day, individuals in multiple departments with varying personalities, working styles and skill sets come together in a symbolic symphony. Each person does their bit – the magic is in the sum of our parts.