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Is The Super Bowl Still Super For CPG Brands?

Given the way 2020 turned out, there are only so many things that get us excited and briefly distract us from our everyday lives. Sports is one of them.

Super Bowl LV, to be held on Feb. 7,  is preparing for 20% stadium seating capacity, partnering with Visa to go cashless in-stadium, is nearly sold out of advertising slots according to reports, and will have a halftime show, even if the game gets canceled. 2020 may be far from grand, but the Super Bowl is still super.