GDUSA People to Watch 2021


Jonathan Chin is a leader in design and creative thinking for the world’s largest and most innovative brands. He has led design and the conceptual process for Bacardi, T-Mobile, and now Frito-Lay, companies that rely on bold, disruptive solutions to shape their brands and industries.

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Is The Super Bowl Still Super For CPG Brands?

Given the way 2020 turned out, there are only so many things that get us excited and briefly distract us from our everyday lives. Sports is one of them.

Super Bowl LV, to be held on Feb. 7,  is preparing for 20% stadium seating capacity, partnering with Visa to go cashless in-stadium, is nearly sold out of advertising slots according to reports, and will have a halftime show, even if the game gets canceled. 2020 may be far from grand, but the Super Bowl is still super.

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Do You Want Your Meal To Be A Kit?

The family meal used to be a thing of the past, but COVID-19 changed that. With extra time and no place to go, family meals have come full circle and are something to look forward to again.

Meal prep is another story. Contrary to what you see on Instagram, not everyone’s a home chef during a pandemic. Many families are recycling the same meals and struggling to create something new that will satisfy every member of the household.

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Leveraging The Newly Important Grilling Season

If 2020 has taught us anything, it’s the importance of family, friends — and washing our hands. As varying regulations on social gatherings lift per state, backyard gatherings will take on a whole new meaning. They will become an escape from a pandemic that has kept loved ones apart for months. 


Profile: Charles Daigle, CEO, Propac Agency

Charles Daigle first connected with Dallas-based agency Promotional Resources in the 1980s when it was a small shop working with the food service industry. The agency transitioned into traditional retail and changed its name to Promotional Packaging in 1991. When other partners left, Daigle remained and today he is the CEO and founder of the 90-employee Propac Agency.

Agency Spotter

Top 30 Marketing Agencies Report – Propac #10

The top marketing agencies quarterly report evaluates more than 3,200 marketing agencies based on Agency Spotter’s proprietary research methodology. This report takes a looks at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word of mouth marketing, events, direct marketing, Search (SEO and SEM), and marketing automation

Little Black Book

The Power of Our People-First Culture

Collaboration is key to our agency. Rarely is a project completed by a person working in a silo. Each day, individuals in multiple departments with varying personalities, working styles and skill sets come together in a symbolic symphony. Each person does their bit – the magic is in the sum of our parts.