/ kroger wellness festival
PepsiCo’s lineup of BFY products is aMAZEingly good. We’re taking these flavors off the shelf and bringing them to life, inviting fans to crunch, sip, and smile their way through a wonderland of delicious discoveries at Kroger’s Wellness Festival.
the ask
As presenting sponsor for Kroger’s Wellness Festival, PepsiCo wanted to showcase just how their large portfolio of Better For You products delivers on their purpose of creating more smiles with every sip and every bite.
the approach
Weaving all these brands together into one joyful space is no small task, so we built a larger-than-life “Crunch. Sip. Smile” Maze, offering consumers a chance to explore each brand and discover surprises around every corner. Whether it was finding balance on bare’s apple slice seesaw, hopping out of bed for a Quaker-fueled morning, or getting lost in a bubly balloon wall, fans were treated to an endless supply of Instagrammable moments all in one maze, encouraging them to snap pics and #ShareASmileWithPepsiCo for a chance to win an all-expenses-paid wellness retreat.
the results
- 150,000 Samples Served
- 125,000 Attendees
- Endless Smiles via User-Generated Content