/ the children's place
Propac helped The Children's Place turn back-to-school shopping into a rewarding brand experience, driving participation, customer acquisition, and engagement through a gamified omnichannel promotion.
the ask
Develop a back-to-school promotion that would drive both eCommerce and in-store sales through incentivized participation while supporting customer acquisition and loyalty growth during a critical back-to-school selling window.
the approach
Propac created Back 2 School Match ‘N Win, an integrated promotion designed to engage shoppers wherever they chose to shop.
Loyal customers received email communications driving traffic to an interactive game experience embedded within The Children’s Place website. Players raced against the clock to match real back-to-school apparel items for a chance to win instant prizes, daily rewards, and grand-prize entries.
To extend engagement into stores, shoppers received scratch-off game cards offering instant savings opportunities, including 10%, 25%, and 50% discounts, as well as the chance to win a $100 gift card.
Using our proprietary PromoHub platform, Propac managed the entire promotion, including game development, winner management, legal compliance, prize fulfillment, reporting, and post-program administration.
the results
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Created a differentiated back-to-school shopping experience across digital and retail touchpoints.
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Supported customer acquisition and loyalty growth through value-driven incentives.
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Encouraged repeat participation with gamified gameplay and instant-win rewards.
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Reinforced The Children’s Place as a value-focused destination for families during the back-to-school shopping season.