Influencers
Social

The BIG Game calls for a BIG celebration with a BIG spread from one of the BIGGEST retailers, Sam’s Club! Bring that stadium atmosphere of the biggest sporting event of the year to your watch party and win BIG with a fan-favorite lineup of championship flavors.

the ask

Develop a unique and exciting retail specific influencer program that highlights how Sam’s Club and the PepsiCo portfolio can help shoppers come up clutch on gameday. The program aims to drive shoppers to Sam’s Club so they can bring all the fun and excitement of the Big Game to their watch party.

our approach

To create buzz on Sam’s Club being the GO-TO for all your watch party needs, our team huddled up to develop exciting, unique kits to send to influencers to bring that big game feel to your home. These influencers were crucial in showcasing how shoppers can maximize the PepsiCo portfolio with recipes and more to create the ultimate gameday spread. Our goal was to tackle and elevate the gameday snacking experience, and what better way to do that than with a snack stadium packed full of iconic chips and sips, a mini jumbotron to get people to “Make Some Noise!”, a turf field to bring a piece of the gridiron to any watch party, confetti canon to amp up the celebrations, and exclusive gameday apparel!

the results

  • 428,931 total engagements
  • 98% campaign engagement rate (industry benchmark: 1.45%)
  • 86% video view rate
  • $0.12 campaign CPE (industry benchmark: $1.00)