/ legendary burgers of teXXas
Everything’s bigger in Texas—especially our tall tales and legendary burgers. And when you add Dos Equis to the mix, every gathering is sure to become a Texas legend.
It’s a fact: Texans love their beer, and they love their burgers. Dos Equis was looking to bring those two passions together for H-E-B’s summertime Burger Bash. The big challenge? Take share away from competitive beers and beverages much more closely associated with the burger occasion than Dos Equis.
During the summer grilling season, H-E-B customers are looking for burger inspiration so they can make their get-togethers memorable. We crafted new tall tales and sizzlin’ burger recipes around existing Texas legends, then gave them a tongue-in-cheek Dos Equis twist to create excitement and inspiration with our grillmaster target. Influencers, digital media, and a fun in-store display rounded out the promotion.
- Awarded 4 traveling grills
- Generated UGC across social media platforms
- Gained incremental floor space
- Activated the brand in-store by bringing to life “muy interesante”