Tv video

Movie night and popcorn are the perfect pairing. And when delicious Smartfood flavors come in for a special guest appearance, you take movie magic to a whole other level. 

the ask 

With families cooped up at home during the pandemic, Walmart wanted to deliver a much-needed night out to shoppers. They created a Drive-In summer series, an innovative parking lot experience where shoppers could experience the magic of movie night without ever leaving their cars. And since movie night and popcorn go hand-in-hand, Smartfood wanted to join the party with a 15 second pre-roll spot and asked us to bring it to life.

the approach 

We created a playful 15 second spot that showcased the Smartfood “cast” of mouth-watering flavors as if they were in their own, larger-than-life movie trailer. Smartfood product samples were also handed out at the live drive-in event to accompany the experience and further heighten the association of Smartfood popcorn with movie night.

the results 

  • 150 parking lots across the country
  • 59,978 moviegoers
  • 72,238 bags of Smartfood Popcorn
  • Positioned Smartfood as the go-to snacking choice for movie night